After the success of selling custom T-shirts online, Teespring expanded its merchandise and started catering for more than 15 different types of products. On top of providing a platform for the sellers, the company also takes care of the sourcing of manufacturers. The holistic services help sellers start their creative businesses with much less effort and start earning faster.

In order to have a smooth and effortless business managing experience, the business management tool on the website needs to be clear, intuitive and to quickly provide the users the wanted information.


For the first design sprint, I focused on the e-commerce dashboard, a feature which is somewhat mashed with the Listings feature right now on the website.

The dashboard serves as the business summary which can help sellers quickly deduce insights from. Clearly separating the Listings and the Dashboard also helps sellers manage their business easier.


comparative analysis

I started the process by conducting comparative analysis. The two main e-commerce dashboards which I did research on were Etsy and Amazon Seller Central.

A third party e-commerce dashboard tool called Snipcart also helped me understand more about what information was important on an e-commerce dashboard.

Comparative Analysis.png


Compared to Etsy’s complex process of opening a shop, and probably Amazon’s as well, Teespring has an approach toward starting selling products so simple and painless that it can be described as “casual”.

A few key things Teespring does differently are:

  • It lets sellers start designing and selecting products to sell right away without setting up a shop first.

  • It omits any payment method request in the process of setting up account, not even after users already have products on the platform.

  • It requests zero additional information after users syncing their social media account.

This “casual” approach is doable mostly because of how Teespring helps take care of all the back-end effort, such as the sourcing of manufacturers, pre-deciding which products are sell-able, shipping and inventory.


What Teespring doesn’t need on its dashboard:

  • Listings running low, being sold out or expired

  • Inventory planning

  • Shipment confirmation

  • Manually calculate the actual profit after material cost

  • Specific customer messages regarding product condition and details

What Teespring needs like other e-commerce dashboards:

  • Profit number

  • Visits count

  • Sales count

  • Customer insights (returning or new)

  • Marketing advice

  • Top sales

  • Latest sales

  • Sales Summary (the importance of this widget depends on how big the business is)



sub-statistics design

In order to make the dashboard even more valuable and helpful, I also designed the sub-statistics which the information in the main widget can provide.

Further UI designs are down the road for these pages. I imagine them to exist in the Analytics page.


design critic

In order to better improve the current design of the dashboard/listings, I did a quick design critic on the current information in display.


wireframe sketches

After I had clear ideas about the information I found most useful to the sellers, I finally started putting my ideas down on paper and created wireframes.


design options

There was once a valid argument about how overly customize-able dashboard was actually neglecting user needs instead of the opposite. The design didn’t help digest the information for users and forced users having to figure the priority out themselves.

My designs here attempt to bridge that gap by either helping prioritize the information or introducing “Customize Dashboard” function to allow more established sellers to further tailor their dashboard feed to their specific needs.


COming up

Next steps for me are to:

  • Re-design Listings to match its functions to the design of the dashboard (the current Listings feature mashes dashboard and listings functions together)

  • Design the sub-pages for the statistics in Analytics page

  • Finally, other pages in the Seller Center